Priv Campaigns

This including adding ear piercing services internally on the backend and connecting with licensed professionals "Priv Pros", that were able to provide these services. In order to push a strong 360 campaign, I worked on a digital marketing campaign including assets for IG/FB ads, along with Google ads and strong keywords. We pushed one full month of email marketing, influencer marketing, social media marketing and ended the campaign with a large giveaway and promo for customers to enjoy. This increased our traffic views, email leads, social platform following, service bookings, and revenue. 

This new page lives on the main Priv services page. I had designed it in such a way that customers can easily book, we are using professional images (some of which were provided by our ear piercing partners StudEx), and I included as much educational information in a fun and vibrant way to excite potential clients and to decrease any confusion or unanswered questions. After launching this new service and incorporating a 360 campaign, sales increased by 35% that month.  

Establishing a program for the Priv licensed professionals "Priv Pros", and offering them a large discount for them to purchase any of the products on the Shopify website. The program includes the Priv Pros receiving commission off each purchase they make to the Priv customers. They would receive large gifts from the Priv team for highest sales person every quarter. 

I worked closely with the Head of Brand Partnerships. Once a brand confirmed they were interested in working with us, I would immediately work on getting all products up on the website on the backend and syncing the brands products to our website with DuoPlane via Shopify. I would connect with their marketing team to create a campaign on the new partnership and work on cross-marketing initiatives. 

A large part of my role was market research and recognizing where there was room for opportunity to expand the business. At the time Massages and Facials were performing well, however, there was much room to grow. In addition, I would hear of customers asking for more options when it came to these services. For 6 years+, there was 1 massage service and 1 facial service. I added on 8 variations of massages and 6 variations of facials. Once everything was finalized on the backend, I worked on a 360 campaign for both of these services expanding. By the end of the 6-week campaign, sales increased by 25%. 

A large part of my role was market research and recognizing where there was room for opportunity to expand the business. At the time Massages and Facials were performing well, however, there was much room to grow. In addition, I would hear of customers asking for more options when it came to these services. For 6 years+, there was 1 massage service and 1 facial service. I added on 8 variations of massages and 6 variations of facials. Once everything was finalized on the backend, I worked on a 360 campaign for both of these services expanding. By the end of the 6-week campaign, sales increased by 25%.