Marketing
Experience in
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Projects
Marketing and branding isn’t just my bread and butter, it’s my JAM, and I pride myself on being an all-star in the game. Please take a look at my projects and portfolio work from recent years.
Disney Licensing Product Collaboration
Senior Director of Marketing, Business and Creative
Disney x Impressions Vanity Partnership.
This collection launched in the summer of 2021. I initiated the partnership and took the necessary and mandatory Disney training. I developed 35 different product designs for the collection paired with a post-launch campaign focusing on creative, social, digital, email, and influencer marketing.
Hello Kitty Licensing Product Collaboration
Senior Director of Marketing, Business and Creative
I had the great joy of working on the Hello Kitty collaboration for over 3 years. This has been an exceptionally successful line. From everything to product design, packaging, and creating cohesive campaigns defined my role with this on-going project.
Projects
Liane V. x Impressions Vanity Collaboration and Campaign
Senior Director of Marketing, Business and Creative
Completed a full product line with social media influencer, Liane V. This line included a full Vanity set up including a luxury vanity table with a matching vanity mirror with Bluetooth speakers. Two smaller additions to the line included a makeup bag in various colors and a desktop makeup mirror in various colors. Outside of the partnership, I worked on all creative, and digital, and established a full 12-month marketing campaign gameplan.
Vanessa Simmons Cristal Collection Collaboration and Campaign
Senior Director of Marketing, Business and Creative
A 360 campaign starring superstar Vanessa Simmons. This included a high-production for creatives and large budget. A large budget was put towards digital marketing. Segmented email marketing for previous customers with higher spending behaviors and retargeting look-a-like audiences to connect with leads that would be interested in this high-end luxe new launch and line.
Projects
Educational Creative Content
Senior Director of Marketing, Business and Creative
To cut down customer service questions for the CS team, and to lessen any customer confusion or complaints, I placed a major emphasis with my team to create weekly helpful tips, and educational materials to post on our social channels, email marketing, and throughout our website. All customer service complaints and questions decreased by over 60% in less than six months.
Bollywood Superstar Nargis Fakhri - Room Takeover
Senior Director of Marketing, Business and Creative
1-year partnership and contract with Bollywood superstar, Nargis Fakhri. This 1 full year of collaboration was initiated due to the company wanting to expand in the middle east and was driven by the initial trade (public figure & Company) resulting in a huge success.
Holiday Campaign
Senior Director of Marketing, Business and Creative
With Q4 being the busiest and most lucrative time of the year, the focus was to go heavy with content and push holiday campaigns. We followed trending TikTok and IG trends along with hashtags while highlighting new product launches. We created our own materials for organic social, email, digital marketing ads, and website holiday sales.
Projects
Brilliance Smart Mirror Campaign
Senior Director of Marketing, Business and Creative
This was a huge product launch for the company including the introduction to the brands first ever phone app to control bluetooth and bulb colors on the mirrors. This particular line included an Alexa connection. This campaign resulted in sales increasing by 35% in the first month of launching.
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Celebrity x Impressions Vanity Collaborations
Senior Director of Marketing, Business and Creative
A small sample highlighting the many celebrity collaborations that I established during my time at Impressions Vanity. These partnerships included social media deliverables by the public figures. From there, we would measure success internally on the backend.
Projects
VP of Marketing
Created brand color schemes, brand copy, and voice, and designed the website.
Implemented heat maps, created A/B tests on main pages, and added Google Optimize to test performance.
Started 360 campaigns based on health benefits and value propositions. Created 360 campaigns on product launches, holidays, and more.
Established email capture pop-ups, SMS marketing, email marketing, and campaigns via Klaviyo.
VP of Marketing
Defined and implemented best-in-class marketing programs for Priv Pros, influencers, and brand partners. Led 360 phone app campaigns with consistent brand messaging, SEO, and website optimization, including more beauty add-on services, and growing the beauty services options. Grew existing service collections; Identified key marketing opportunities to creatively drive brand awareness with maximum impact. Grew email marketing revenue by 75%. Increased website traffic by 45%. Implemented sales promos and 360 campaigns resulting in 50%+ in revenue.
VP of Marketing
Established a new Shopify website not to promote the successful in-home beauty services but to sell products on our own, establish partnerships with well-recognized beauty brands while offering discount codes and wholesale pricing to the current licensed beauty professionals "Priv Pro's". This website included a project and process involving a Brand Ambassador Program for the Priv Pro's to get incentives and make commission when able to sell the partners products directly to their Priv customers.
